Driving Product Awareness Through Strategic Media Placement

A digital awareness campaign leveraging premium digital publishers to introduce the AMD 400 Series to relevant audiences and strengthen brand visibility.

SERVICE

Digital Media Placement

MEDIA PARTNERS

Jakarta Info, Kumparan, BenerJuga

OBJECTIVE

Product Awareness

CAMPAIGN TYPE

Native Content & Digital Publication

PROJECT STATUS

Successfully Delivered

OVERVIEW

Helping AMD Reach More Technology Enthusiasts Across Indonesia

To increase awareness of the AMD 400 Series, Good Mindea executed a digital media placement campaign across trusted online publishers, including Jakarta Info, Kumparan, and BenerJuga. The campaign combined strategic content distribution with targeted media exposure to maximize brand visibility and audience engagement.

The Challenge

Increase awareness of AMD 400 Series processors among Indonesian consumers while reaching relevant technology audiences through trusted digital publishers.

Our Solution

Executed an integrated media placement strategy using premium digital publishers supported by campaign messaging aligned with AMD's product positioning.

Strategy & Execution

Category

Meta Ads OptimizationDigital Media Placement

Deliverables

Media Planning

Publisher Coordination

Sponsored Articles

Campaign Visual Assets

Performance Reporting

RESULTS SNAPSHOT

Metrics for project presentation

These numbers are dummy placeholders and can be replaced with real campaign performance data after project reporting.

Media Reach

+ 0 M

Article Views

0 K

Engagement Rate

+ 0 %

Publisher Coverage

0 Premium Media

Campaign Assets

+ 0

WORKFLOW

Project timeline

A simple, readable timeline that explains how the project was planned, produced, launched, and reviewed.

Planning

Developed media strategy and campaign objectives.

Content Preparation

Produced campaign assets and sponsored content.

Media Placement

Published content across selected digital media partners.

Campaign Monitoring

Monitored reach, engagement, and media performance.

Reporting

Evaluated campaign results and delivered performance insights.