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Driving Product Awareness Through Strategic Media Placement

A digital awareness campaign leveraging premium digital publishers to introduce the AMD Ryzen AI PRO 400 Series to relevant audiences and strengthen brand visibility.

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AMD Ryzen AI PRO 400 Series awareness campaign

SERVICE

Digital Media Placement

MEDIA PARTNERS

Jakarta Info, Kumparan, BenerJuga

OBJECTIVE

Product Awareness

CAMPAIGN TYPE

Native Content & Digital Publication

PROJECT STATUS

Successfully Delivered

AMD Ryzen AI 400 Series social media post

Jktinfo

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Social media post about AI in everyday work

Kumparancom

View Here

OVERVIEW

Helping AMD Reach More Technology Enthusiasts Across Indonesia

To increase awareness of the AMD Ryzen AI PRO 400 Series, Good Mindea executed a digital media placement campaign across trusted online publishers, including Jakarta Info, Kumparan, and BenerJuga. The campaign combined strategic content distribution with targeted media exposure to maximize brand visibility and audience engagement.

The Challenge

Increase awareness of AMD Ryzen AI PRO 400 Series processors among Indonesian consumers while reaching relevant technology audiences through trusted digital publishers.

Our Solution

Executed an integrated media placement strategy using premium digital publishers supported by campaign messaging aligned with AMD's product positioning.

Strategy & Execution

  • Publisher Selection: Chose media platforms with strong technology and business readership.
  • Native Content: Produced educational and product-focused articles.
  • Campaign Distribution: Coordinated publishing schedules across media partners.
  • Performance Monitoring: Measured impressions, engagement, and referral traffic.

Category

Digital Media Placement

Deliverables

Media Planning

Publisher Coordination

Sponsored Articles

Campaign Visual Assets

Performance Reporting

RESULTS SNAPSHOT

Campaign Results

Media Reach

+ 0 M

Article Views

0 K

Engagement Rate

+ 0 %

Publisher Coverage

0 Media

Campaign Assets

+ 0

WORKFLOW

Project timeline

Planning

Developed media strategy and campaign objectives.

Content Preparation

Produced campaign assets and sponsored content.

Media Placement

Published content across selected digital media partners.

Campaign Monitoring

Monitored reach, engagement, and media performance.

Reporting

Evaluated campaign results and delivered performance insights.