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Encouraging Businesses to Refresh Aging Devices with Windows 11 Pro

Helping organizations replace aging laptops with modern business devices from ASUS, Lenovo, HP, and Dell powered by Windows 11 Pro.

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INDUSTRY

Technology

SERVICE

Meta Ads

CAMPAIGN GOAL

Device Refresh

TARGET

Enterprise, Small Medium Business, Corporate

PROJECT STATUS

Successfully Delivered

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EnricoJo

Kudet Tech

Ad Review

OVERVIEW

Many businesses continued using laptops that were over five years old, resulting in lower productivity, increased security risks, and reduced compatibility with modern applications.

As many organizations continued using laptops that were over five years old, Good Mindea launched a digital campaign promoting device refresh solutions featuring ASUS, Lenovo, HP, and Dell business laptops powered by Windows 11 Pro. The campaign focused on increasing awareness, educating decision-makers, and generating qualified leads through Meta Ads.

The Challenge

Many businesses continued using laptops that were over five years old, resulting in lower productivity, increased security risks, and reduced compatibility with modern applications.

Our Solution

Developed a performance campaign promoting the benefits of upgrading to new business laptops powered by Windows 11 Pro.

Strategy & Execution

  • Pain Point Messaging: Highlighted performance decline and security risks of aging devices.
  • Brand Collaboration: Featured ASUS, Lenovo, HP, and Dell business laptops.
  • Conversion Campaign: Directed traffic to partner landing pages and resellers.
  • Remarketing: Re-engaged interested visitors with tailored messaging.

Category

Meta Ads Optimization

Deliverables

Meta Ads Campaign

Landing Page

Static Creatives

Motion Graphics

Video Ads

Copywriting

Campaign Reporting

RESULTS SNAPSHOT

Metrics for project presentation

These numbers are dummy placeholders and can be replaced with real campaign performance data after project reporting.

Reach

0 M

Leads

+ 0

CTR

+ 0 %

CPC

0

Qualified Leads

+ 0

WORKFLOW

Project timeline

A simple, readable timeline that explains how the project was planned, produced, launched, and reviewed.

Research

Identified target audiences and campaign opportunities.

Planning

Developed campaign messaging and creative concepts.

Creative Production

Produced ad creatives and landing page assets.

Campaign Launch

Launched Meta Ads across selected audiences.

Optimization

Improved campaign performance through ongoing optimization.

Reporting

Evaluated campaign results and delivered performance insights.