A multi-channel Search Engine Marketing campaign designed to increase awareness, educate users about Windows 10 End of Support, and drive qualified traffic to Windows 11 Pro solution pages.
CLIENT TYPE
Technology
DURATION
6 Months
SERVICE
Google Search Ads, Google Display Network
CAMPAIGN GOAL
Awareness & Lead Generation
PROJECT STATUS
Successfully Delivered
OVERVIEW
With Windows 10 approaching End of Support, businesses needed clear guidance on why upgrading matters. Our objective was to create a search-first acquisition strategy that captured high-intent audiences while reinforcing awareness across Google's Display Network.
Many businesses delayed upgrading because they underestimated the security risks and productivity limitations of unsupported operating systems.
The campaign needed to:
- Educate IT decision-makers
- Capture users actively searching for upgrade solutions
- Increase trust in genuine Windows 11 Pro licensing
- Support reseller conversion across Indonesia
Good Mindea developed a full-funnel SEM strategy combining Google Search Ads and Google Display Network.
The campaign focused on:
- High-intent keyword targeting
- Educational ad messaging
- Performance landing pages
- Continuous bid optimization
- Audience remarketing
- Conversion tracking
RESULTS SNAPSHOT
CTR
WORKFLOW
Market Research, Keyword Mapping, Audience Definition
Account Structure, Ads Creation, Landing Pages
Weekly bid, keyword and landing page optimisation based on CTR, CPC and conversion data.
Audience Expansion, Display Retargeting.
